Hands up, everyone!
Hands up, everyone!

The 5 ways to avoid online scams are represented by the acronym A.SCAM, something easy to remember. 2 days ago I read a review on Rookie Profit System and was instantly angry.

You see, some time ago I was scammed out of $120! I tried free resumes download from a company for a month, and subsequently, I was billed $40 per month! It was not upfront in declaring that after the free trial period I would be billed automatically every month until I cancel. Yes, I forgot to read the fine print. Technically this may not be a scam, but to me, the victim, this is an unethical scam. And yes, I should always check my credit card statements.

Oh ya, Rookie Profit System. Last year I was looking for an online business course as a new career when I retire in a few years. Then I saw an invitation for 3 hours free seminar on just such a course. Only when I arrived I saw it was a MOBE seminar. During the so-called seminar, I googled MOBE and it stinks! So I walked out. Guess what? Rookie Profit System = MOBE = Not recommended. (More on this later)

So, it’s personal! Here go A.SCAM ways to avoid internet scams.

‘A’ stands for ABRAHAM LINCOLN

Abraham Lincoln once said, “Do not believe everything you read on the internet.” (Read more). Of course, he didn’t say that. This is just a tongue-in-cheek way to say exactly that, “Do not believe everything you read on the Internet”.

Abraham Lincoln said don't believe everything you read on the internet

Therefore, if you read a once-in-a-lifetime deal that sounds-too-good-to-be-true, be skeptical, be very skeptical. Take, for example, Big Profit System. Here’s the landing page.

Landing page of Big Profit System
Landing page of Big Profit System

Here’s a regular guy being pulled in hook, line, and sinker.

I'm a Regular Guy

But wait, what did Abraham Lincoln say? He would say, “There’s a catch somewhere, regular guy. Look for the hook, line, and sinker!”

So our regular guy thinks, “Hmm, why would someone I don’t know want to practically hand me $1,000 – $10,000 every week with me doing practically nothing?” So our regular guy says thank you to our dear, dear Abraham Lincoln.

That brings us to …

‘S’ as in SEARCH for the devil in the details

Er, excuse me, what does the ‘.’ dot in A.SCAM stands for? Well…nothing. I Just put it in there to make the word more fancy and memorable!

The devil in the details is an idiom that refers to a catch or mysterious element hidden in the details. (Check out these 2 excellent reviews on this point: Big Profit System and The Rookie Profit System)

Search for the devil in the details
Search for the devil in the details

Search for the devil in the details also means to read the fine print. My personal experience stated earlier proved this point. If only I have read the fine print which was actually hidden somewhere in the abyss of the company terms and conditions, I would not have been scammed. If in doubt, do without. Very cliche, but it works.

A story to drill at this point:

A guy dies and is sent to hell. The devil meets him, shows him doors to three rooms, and says he must choose one to spend eternity in.

In the first room, people are standing in dirt up to their necks. The guy says, ‘No, let me see the next room.’

In the second room, people are standing in dirt up to their noses. Guy says no again.

Finally, the devil opens the third room. People are standing with dirt up to their knees, drinking coffee and eating pastries. The guy says, ‘I pick this room.’ The devil says Ok and starts to leave, and the guy wades in and starts pouring some coffee.

On the way out the devil yells, ‘OK, coffee break’s over. Everyone back on your heads!


Who is the owner or founder? What is his Character? You and I know that the fish stinks from the top. The owner, unknown? Does the owner hide behind an acronym? Dig deeper. Check more reviews. Look for the rating. The rating by a bunch of people will tell the true character of the company as well. Imagine the review below:

Honest scammer

Keep your wallet shut tight and run for the hills.

‘A’ for Allure

Allure as a verb means lure, entice or tempt. Scammers appeal to our emotion. One of the strongest is greed. You see these advertisements often:

# A housewife discovers the secret to make $365 a week!

# A school drop-out, just made a $300,000 trading in cryptocurrency

# A retired school teacher is making $5,000 a month with this simple secret

You should not click on those links!

But we are human. Greedy. We want to believe despite knowing what Abraham Lincoln said. Even after our search digs up tons of worms, we still want to believe the slimy character promising the sky. The pull is too strong. May be this time I’ll be lucky.

Well then, may be this will help. Remember the dead monkey.

‘M’, what else could it be, but MONKEY!

When I first heard this joke, I thought it was such a stupid joke. But when I consider it in the context of our discussion here, it makes a powerful story as a way to avoid scams online.

Question: Why did the monkey fall out of the tree?

Answer: Because it was dead.

Question: Why did the second monkey fall out of the tree?

Answer: Because monkey see, monkey do.

Monkey see, monkey do

But what about the great testimonials of all those people who say this product or program has helped them earn $3,000 a week! Could they be fake testimonials? Could they be paid testimonials? Certainly possible. Hence, go back to review the points in Abraham Lincoln, Search and Character.

But what about the testimonial of your friends? They’re on it and are singing praises about it. Well, they could be wrong, or they could be in a pyramid scheme without knowing it or knowing it and are now trying to recoup their investment. Or simply they are aping some other monkeys. (Check out the compelling review about 4 Percent to illustrate this point)

Hence, even with the best recommendation of your good friend, always do your own diligence; always go back to review the points in Abraham Lincoln, Search and Character. Lesson: monkey sees, monkey remembers Abraham Lincoln. Monkey searches for the devil and his character. Then only the monkey decides.

Remember A.SCAM and you won’t be scammed


Imprint the picture above in your mind. Recall it every time you have to decide whether a product or service is a scam. Did we not promised 5 EASY ways to avoid scams online? Just remember A.SCAM.

Abraham Lincoln, Search, Character, Allure, and Monkey.

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Read here The Classic Spanish Prisoner Con. Also, you may like a list of the latest internet scams.

Do you ever wish you or someone could scam the scammer? You’ll love This Guy’s Response to a Scammer Turned into a Hilarious Exchange.

Hi, my name is Song. Thanks for visiting hard-knocked-life-coach.com. Please come again!


I would like to hear your ways of smelling out rat-scammers. Comment below, please.


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